4 Mistakes That Are Sabotaging Your Health Brand's Growth

I've just turned the last page on "Sell Like Crazy" by Sabri Suby, and wow, does it pack a punch! 

The book has been an eye-opener, particularly when it comes to spotting why some businesses just don't make the cut. 

Here is a harsh reality: In the health and wellness industry, sometimes our best intentions don't translate into success.

In this post detail the four key mistakes that could be preventing your health business from flourishing.

1. You Don’t Zero In on What Drives Revenue

In the health and fitness world, it’s easy to get caught up in the latest health trends or the newest exercise fad.

However, Sabri reminds us to focus on what truly brings in the bucks.

For us, this could mean:

• Developing compelling content that motivates and inspires.
• Crafting unbeatable offers on memberships or wellness packages.
• Building sales funnels that guide potential customers from interest to action.
• Producing engaging videos or webinars that showcase the real-life benefits of getting fit and healthy.

It’s all about putting your energy where it counts, and let’s be honest, that should be on activities that actually fill your classes and sell your services.

2. You Don’t Understand Your Client Deeply

Knowing your client inside out is crucial.

This is where the HALO strategy comes into play, diving deep into your clients' Hopes, Aspirations, Limitations, and Obstacles.

Use tools like AnswerThePublic to get inside their heads.

Find out what keeps them up at night, what goals they're chasing, and what’s stopping them from achieving those goals.

Is it lack of time? Intimidation? Lack of knowledge?

Whatever it is, understanding these elements allows us to craft marketing messages that hit home and resonate deeply.

3. You Don’t Make Offers They Can't Refuse

In our space, a "Godfather Offer" could look like a free trial period, a discounted first month of membership, or a bundle that combines different services at a highly attractive price.

Here’s how to frame it:

1. Explain Your Generosity: Provide a compelling reason for why the offer is so good, which can establish trust and intrigue.
2. Build Up the Value: Establish the value of the offer before revealing the price, highlighting the benefits and worth.
3. Enticing Pricing: Introduce a low-end price point to attract a broad base of customers, and then use upsells to increase the average sale value.
4. Payment Options: Offer flexible payment plans to make the purchase more accessible to a larger audience.
5. Premiums: Include additional incentives or bonuses to sweeten the deal and encourage conversion.
6. Risk Reversal: Include a strong guarantee to remove the sense of risk for the customer.
7. Scarcity: Limit the availability of the offer to create urgency and prompt immediate action.

4. You Don’t Convert Interest into Action

For us in the fitness industry, converting interest into action is about making it easy for potential clients to see the path from where they are now to where they want to be—and how joining your gym or program is a vital part of that journey.

Start with a headline that stops them in their tracks, create content that engages and inspires, and use every tool at your disposal to make signing up as easy as possible.

Wrapping It Up

Implementing Sabri Suby's strategies in "Sell Like Crazy" can seriously change the game for any health and wellness business. It’s about more than just selling; it’s about connecting, understanding, and making offers that no one can refuse.

So it doesn’t matter whether you're a gym owner, a yoga instructor, or run a health supplement company, these insights can help you attract more clients, sell more products, and ultimately, help more people lead healthier, happier lives.

Ready to transform your marketing strategy and see real results?

Let's talk! 

I’m here to help you implement these game-changing tactics in your business.